Hot, warm and cold leads, explained.
Sorting leads by how ready they are tells you who to call first.
Hot, warm and cold leads
Hot
Needs it soon, in your area, ready to book. Call now.
Warm
Interested, but timing, budget or decision is not settled. Follow up on a schedule.
Cold
Just looking, far away, or not a fit. Thank them and keep a gentle check-in.
A score helps
Sales AI gives every lead a score from 0 to 100 with a short reason, and shows the hot and warm leads going cold so you can act in time.
Common questions
Can a cold lead become hot?
Yes, when their timing changes. That is why gentle follow-up matters.
Who decides the score?
Sales AI works it out from the conversation: timing, fit, interest and replies.
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Read moreNever lose a lead to a forgotten follow-up.
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