Guides to answering, following up and booking every lead.
Plain, practical guides for small business owners. No jargon.
What is speed to lead?
Speed to lead is how fast you reply to a new enquiry. Here is why it decides who wins the job, and how to get yours under a minute.
Read moreHow fast to respond
How quickly to reply to a new enquiry, what to say in the first message, and what to do when you cannot pick up.
Read moreHow to follow up with leads
A simple follow-up plan for small businesses: when to call, when to text, what to say, and when to stop.
Read moreLead follow-up text templates
Copy-ready text messages for new leads, no-answers, quotes and quiet leads. Short, friendly and easy to change.
Read moreLead follow-up email templates
Short, friendly follow-up emails for new enquiries, quotes and quiet leads, with subject lines that get opened.
Read moreHow many follow-ups
The right number of follow-ups for local service leads, how to space them, and when to stop.
Read moreNew lead call script
A friendly call script for new leads: the opening, five questions to ask, how to book, and how to end the call.
Read moreHow to qualify leads
A simple way for small businesses to tell hot leads from cold ones in a single short conversation.
Read moreLead qualification questions
Fifteen friendly questions that tell you how serious, urgent and good a fit each lead is, without sounding like an interview.
Read moreHow to book more appointments
Practical ways for small businesses to turn more enquiries into booked appointments: speed, choices, reminders and follow-up.
Read moreHow to reduce no-shows
Simple steps that cut no-shows: confirmations, reminders, easy rescheduling and a friendly check-in.
Read moreAfter-hours lead response
What to do with leads that arrive after hours, so they do not book someone else before you wake up.
Read moreWhat is an AI SDR?
An AI SDR replies to, calls and follows up with leads for you. Here is what it does, what it does not do, and when it is worth it.
Read moreAI appointment setter
How an AI appointment setter calls and texts new leads, asks the right questions and books them into your calendar.
Read moreAI lead follow-up software
What AI lead follow-up software does, the features that matter, and questions to ask before you choose one.
Read moreFacebook leads
Facebook and Instagram lead forms bring quick, casual enquiries. Here is how to reply so they turn into bookings.
Read moreGoogle leads
Leads from Google Local Services ads and Google Maps call and message you directly. Here is how to win them.
Read moreWebsite form leads
Contact form leads often sit in an inbox for hours. Here is how to reply in seconds and book more of them.
Read moreLead marketplace leads
Paid lead sites send the same lead to several businesses. Here is how to be the one they choose.
Read moreMissed call text back
A missed call text back sends a friendly text the moment you miss a call, so the caller does not ring the next business.
Read moreHow to revive old leads
Old leads are free leads. Here is a simple way to bring back enquiries that went quiet weeks or months ago.
Read moreWhy leads go cold
The five most common reasons small business leads go cold, and a fix for each one.
Read moreTrack leads without a CRM
A simple way for small businesses to keep every lead in one place and know who to call next, without learning a big CRM.
Read moreLead response checklist
A one-page checklist to make sure every lead gets a fast reply, a follow-up and a clear next step.
Read moreVoicemail scripts
Short voicemail scripts that get call-backs, plus the text to send right after.
Read morePrice shoppers
How to respond when a lead only asks "how much?", so you win the right jobs and let the wrong ones go politely.
Read moreFollowing up after a quote
When and how to follow up on a quote so more of them turn into jobs, with messages you can copy.
Read moreHot, warm and cold leads
What makes a lead hot, warm or cold, and how to handle each so you spend time where it pays.
Read moreCalling and texting leads the right way
Basic good practice for calling and texting leads in the US: consent, calling hours, honesty and opt-outs. Not legal advice.
Read moreFollow-up for busy owners
If you are the owner, the salesperson and the person doing the job, here is how to keep leads moving without working every evening.
Read moreNever lose a lead to a forgotten follow-up.
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