How to handle "How much?" leads.
Some leads only want a number. Some of them become great customers if you answer well.
Price shoppers
Answer, then ask
Give a range if you can: "Most jobs like that are between $300 and $600." Then ask one question that helps you be exact.
Explain what changes the price
People accept a range more easily when they understand why: size, access, materials, urgency.
Offer the next step
"I can give you an exact price in a 15-minute visit. Tomorrow at 10 or 2?"
Let some go
If someone only wants the cheapest price and you are not the cheapest, thank them and move on.
Common questions
Should I put prices on my website?
Ranges help. They filter out people who were never a fit.
Can Sales AI give prices?
It shares the ranges you give it and never makes up a price.
Related guides
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When and how to follow up on a quote so more of them turn into jobs, with messages you can copy.
Read moreHot, warm and cold leads
What makes a lead hot, warm or cold, and how to handle each so you spend time where it pays.
Read moreNever lose a lead to a forgotten follow-up.
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