What to say when you call a new lead.
A good first call is short, warm and ends with a time on the calendar. Here is a script you can make your own.
New lead call script
The opening (10 seconds)
"Hi, is this Sam? It's Maria from Acme Roofing. You asked about a leak a minute ago. Is now a good time for two quick questions?"
Five questions to ask
- What is going on, in your words?
- How urgent is it?
- Where is the job?
- Have you had other quotes?
- When would suit you for us to come out?
Book it
Offer two times: "I have tomorrow at 10 or 2. Which is better?" A choice is easier to say yes to than an open question.
End the call
Confirm the time, the address and who is coming. Send a text straight after with the same details.
Let Sales AI make the call
Sales AI makes this call for you within a minute, says it is an AI at the start, asks these questions, books the time and sends you a two-line summary.
Common questions
How long should the first call be?
Two to five minutes. Get the details and a time, not the whole job.
What if they want a price on the phone?
Give a range if you can, then explain why a quick visit gets them an exact price.
Related guides
How to qualify leads
A simple way for small businesses to tell hot leads from cold ones in a single short conversation.
Read moreLead qualification questions
Fifteen friendly questions that tell you how serious, urgent and good a fit each lead is, without sounding like an interview.
Read moreHow to book more appointments
Practical ways for small businesses to turn more enquiries into booked appointments: speed, choices, reminders and follow-up.
Read moreNever lose a lead to a forgotten follow-up.
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