Follow-up emails people actually answer.
Email is slower than a text or call, but it is where quotes and details live. Here are short emails that get replies.
Lead follow-up email templates
First reply
Subject: Your {job} request
"Hi {name}, thanks for getting in touch about {job}. I've got a couple of quick questions so I can give you an accurate price: what's the address, and when would you like it done? I'll also give you a call shortly. {you}, {business}"
After a quote
Subject: Your quote, and a quick question
"Hi {name}, here's the quote we talked about. Does the date work for you? If anything looks off, just reply and I'll fix it."
Quiet lead
Subject: Still need help with {job}?
"Hi {name}, just checking whether you still need help with {job}. If you've sorted it, no worries. If not, I can come out {day}."
Tips
- Put the job in the subject line.
- Ask one question per email.
- Sign with a real name and phone number.
- Follow an email with a text; texts get seen faster.
Common questions
Should I use email or text first?
Text first for speed, email for details like quotes. Sales AI does both.
How many follow-up emails?
Two or three, spaced a few days apart, alongside calls and texts.
Related guides
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Read moreFollowing up after a quote
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Read moreHow to follow up with leads
A simple follow-up plan for small businesses: when to call, when to text, what to say, and when to stop.
Read moreNever lose a lead to a forgotten follow-up.
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