Follow-up is a kindness.
Most owners feel they are bothering people when they follow up. Most customers feel looked after.
Follow-up is a kindness
People are busy, not uninterested
A lead who does not answer is usually in a meeting, cooking dinner or putting kids to bed. A gentle reminder helps them.
Make it useful
Each follow-up should give something: a free slot, an answer, a photo. Then it feels like service, not pressure.
Know when to stop
When someone says no, thank them and stop. That respect is remembered.
More essays
First to call wins
Why the first business to call back usually gets the job, and what that means for small business owners.
Read moreThe lead you never called back
Every business has leads that never got a reply. Here is what they cost and how to stop losing them.
Read moreWhy small businesses lose leads
The quiet reasons small businesses lose leads, and the simple systems that fix them.
Read moreNever lose a lead to a forgotten follow-up.
Feel it on your own phone in under a minute.
No card needed to try.