Why small businesses lose leads.
Small businesses rarely lose leads to better competitors. They lose them to busy days.
Why small businesses lose leads
Leads arrive at the worst time
The phone rings when your hands are full. The form comes in at 9 PM. The ad lead lands during lunch rush.
Leads live in too many places
Voicemail, email, texts, Facebook, a notebook. Some are bound to fall through.
Nobody owns follow-up
In a small team, everyone assumes someone else called back.
The fix is a system, not willpower
One place for every lead, an instant first reply, and a follow-up schedule that runs itself.
More essays
First to call wins
Why the first business to call back usually gets the job, and what that means for small business owners.
Read moreThe lead you never called back
Every business has leads that never got a reply. Here is what they cost and how to stop losing them.
Read moreFollow-up is a kindness
Why following up with leads is not pushy, and how to do it in a way customers appreciate.
Read moreNever lose a lead to a forgotten follow-up.
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